We have been hearing about how content is the new campaign since early last year, but companies and marketers still struggle to grasp the concept. So let me try to explain this again. Content is exactly that. Content. It's about cutting-the-crap out of marketing and "keeping it real". It's about establishing reliability by focusing on easily accessible valuable information. So please, cut the sales pitch out of your blog. It's not about you, it's about everyone else.
Still don't get it?
Maybe this will help.
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